For nineteen years The Bluebook has decreed that when the word “Advertising” appears in a case name it should be abbreviated as “Adver.”  The pairing of word and abbreviation first appeared in the sixteenth edition.  The codification at once captured the then prevailing professional practice and encouraged use of that abbreviation over the two common alternatives.  Those were: 1) … Continue reading Make that “Advert.” not “Adver.”